A flow chart to create a marketing technology stack tailored to your business needs We talk about the importance of using … [Read More...]
Marketing Tools
A flow chart to create a marketing technology stack tailored to your business needs We talk about the importance of using … [Read More...]
The fall season doesn’t officially start until late September. Unofficially, autumn started in August, marked by the … [Read More...]
Proactive change is a precursor to growth. But forced change, which has been a constant over the last couple of years, is a … [Read More...]
While images once dominated the social media landscape (and they still do), audio has gained momentum in the last couple of … [Read More...]
Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social … [Read More...]
In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their … [Read More...]
Since we first embarked on our journey with Diversity, Equity and Inclusion (DEI), our efforts have led to a team who not only understands … [Read More...]
Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, … [Read More...]
We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. Forrester … [Read More...]
As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better … [Read More...]
By now, you’ve seen the power of Instagram. From customer complaints to a product going viral, the platform offers many features for small … [Read More...]
Space Jam, Dunkaroos, Gossip Girl, the Motorola Razr—these days, it seems like everything is getting a reboot, remake or revival. The trend … [Read More...]
Using Kotler's Pricing model to review positioning Also referred to as the nine quality-pricing strategy, since it is a matrix covering nine … [Read More...]
Online shopping is going social. The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in … [Read More...]
Social media marketing involves much more than just posting on social media. It … [Read More...]
In the last few years, “customer experience” (or CX) has become a buzzword that … [Read More...]
If you’re building your own business or work in social media, chances are you’ve … [Read More...]
Do you have burning market research questions? Need insight into an emerging trend? … [Read More...]
Social media and PR go hand in hand. Because the purpose of public relations is to … [Read More...]
There’s nothing more intimidating than a blank page (or spreadsheet, depending on … [Read More...]
What do events teams and social teams have in common? Both are called upon to “work … [Read More...]
It’s happening. Businesses are starting to recognize the true value of social … [Read More...]
For a long time, brands have struggled to deliver incredible customer service over … [Read More...]
Email is one of the best ways to communicate with your customers. It can help you … [Read More...]