Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of … [Read More...]
Marketing Tools
Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of … [Read More...]
What are the best e-commerce marketing strategies to attract and retain high-value customers online? And which channels … [Read More...]
Perception is everything, and in today’s 24/7/365 global news cycle, it can change in an instant. For public relations teams … [Read More...]
In 2020, it was more important to us than ever to support small businesses and non-profit organizations. There are so many … [Read More...]
An introduction to best practices for using buyer web personas to create more customer-centric websites Creating personas of … [Read More...]
In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Being attached to the Kardashian-Jenner … [Read More...]
Use the RACE Framework to review and improve all aspects of your competitor benchmarking When I train or give talks to marketers on digital … [Read More...]
What could you do with a larger social media department? If you said “a lot,” you’re not alone. There is plenty of ground to cover in the … [Read More...]
A simple process for weighting your content prioritization The rise of always-on content marketing has led to a content tsunami, making … [Read More...]
In today's age of digital disruption, medical marketing leaders need to consider the full customer lifecycle supported by digital marketing … [Read More...]
If you’re in need of a rocket launcher, Huang Wei can sell you one for roughly $5.6 million. Known as Viya to her fans, the Chinese … [Read More...]
Now’s the time to brush up on your Facebook best practices. That’s because recent statistics highlight just how valuable the platform is for … [Read More...]
Does affiliate marketing make sense for you and your business? Because acting as an affiliate on behalf of brands represents a low-hanging … [Read More...]
Learn the 4 steps to creating a content marketing plan, with our content planning template and the RACE Framework To help you develop a … [Read More...]
Businesses have flocked to social media over the past year. With shops forced to … [Read More...]
Is your marketing tech stack actually helping your company grow? It’s no secret that … [Read More...]
The next frontier of ecommerce is already here—regardless if consumers and brands … [Read More...]
Practical ideas you can test today and start boosting your email CTR (click-through … [Read More...]
All humans are born with a natural negativity bias, causing us to dwell more on … [Read More...]
Direct to consumer campaign case study: Warby Parker Warby Parker is a glasses … [Read More...]
If you're looking to attract and retain more customers for your medical business … [Read More...]
Discover our framework to plan, manage, and optimize your brand positioning strategy … [Read More...]
The practice and industry of Search Engine Optimization (SEO) has been around for … [Read More...]
Ninety-three percent of marketers acknowledge that social media accelerated … [Read More...]