Writing a job description for a job that didn’t exist 10 years ago is no easy feat. People are still getting used to the idea of … [Read More...]

Want to sustain growth? It all starts with user engagement. SaaS businesses must aim to educate and entertain their users to boost … [Read More...]

There was a time when social media marketing was something that got assigned to a couple of interns who enjoyed Tweeting and posting to … [Read More...]

Last year roughly 34,000 chatbots took on business functions–mostly in response to a growing need for automated assistance in customer … [Read More...]

Steve Jobs wore one thing. Zuckerberg started doing it. And even Obama caught the bug. But why? (Beyond, you know, an apparent lack of … [Read More...]

It’s never too late to get started on your personal brand. In fact, college graduates are now advised to work on how they present … [Read More...]

You know the stats by now. It costs 5-25x more to acquire a new customer than keep a current customer. Increasing customer retention rates … [Read More...]

Content has become a key component of most consumer brands’ marketing plans, setting in motion a fierce competition for eyeballs on … [Read More...]

Instagram to Launch New 'Paid Partnership Tag' for sponsored content Instagram are launching a new feature for influencers. This feature … [Read More...]