The content marketing sector is arguably in a purple patch, particularly when compared to the advertising industry. Why? 75 percent of marketers were increasing their investment in content marketing over the last year, 43 percent were increasing staff levels, 74 percent of companies were increasing lead quality and quantity from their content, and world famous marketer and author Seth Godin has famously remarked that, “content marketing is the only marketing left.” (For more stats and insight into the state of the sector, read Curata’s 2016 Content Marketing Staffing & Tactics Study eBook, based on a survey of 1,000+ marketers.)
It’s hard not to conclude that the sector is in rude health. The future looks bright, especially when you consider the implications of what the nascent field of “content intelligence” has for the sector. Content intelligence involves using Big Data and Natural Language Processing (NLP) technology to provide highly automated and predictive content solutions, such as estimating how much revenue a given piece of content will generate. Talk about actionable insights!
Opportunities to Improve Your Content Marketing
That’s not to say that all is gin and roses however—this is human life we’re talking about. Humans are messy, unpredictable creatures with limited resources, and marketers face insatiable content demands from an unfillable Internet. Thanks to a lack of time, lack of budget, inexperience, poor management—you name it(!), we’re all guilty of making mistakes that hold back the effectiveness of our marketing.
Curata’s survey found at least seven common content marketing mistakes that everyone should be aware of—and be paying more than lip service to fixing—to ensure your marketing efforts are as effective as possible. Check them out in the infographic below!
In conclusion, all seven of these mistakes may seem obvious. But that doesn’t mean we’re not guilty of any of them! What did you think of these mistakes—do they jibe or not with your experience? What are the top mistakes you see? Let us know in the comments, along with any solutions if you have them. If you’d like to know more about starting or advancing a career in the content marketing sector, Curata and LinkedIn’s joint Ultimate Guide to a Content Marketing Career eBook offers an in-depth, comprehensive overview, packed with actionable insights. Download it below!
Mitchell Hall is Curata’s Content Marketing Director. Online since 1991, he has been writing for magazines and newspapers since 1997, and editing and managing websites since 2006. Mitchell has a BA in Political Science, Philosophy, and English. A generalist, his most covered topics are business and technology. Follow Mitchell on Twitter for links to unique and insightful stories: @mitchellhall