Note: This is the quarterly update sent to Buffer shareholders, with a bit of added information for context. We share these updates transparently as a part of our ‘default to transparency’ value. See all of our revenue on our public revenue dashboard and see all of our reports and updates here.Before I get into the numbers, please join me in celebrating a pretty big milestone this season — Buffer's 10 year anniversary! In late 2010, Joel launched the first version of Buffer and has led the company from that early twinkle of an idea to building a company that is now … [Read more...]

Agency owners and professionals have been pushed to their limits in 2020. In the past nine months alone, agencies have had to lean into remote work, shifting client priorities and current events that were far from predictable.  But agencies also learned plenty about themselves and their clients, and are taking those lessons with them into 2021. From doubling down on client satisfaction to creating flexible packages to championing social as a service, agencies that embrace change are poised for growth in the year to come.     In The Agency Pricing and Packaging Report, … [Read more...]

What is e-commerce marketing and how is it different from other digital marketing? Discover opportunities for strategic optimization in an industry which has seen year on year growth like no other 2020 was the year of E-commerce. You don't need ….. The post Optimize your e-commerce marketing strategy with the RACE Framework appeared first on Smart Insights. … [Read more...]

When COVID-19 hit, citywide lockdowns forced many people indoors. But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. In particular, food trends like dalgona coffee and homemade sourdough bread brought people all over the world together. Soon, brands joined in on these trends too. Fat Straws, a Texas-based bubble tea chain even came up with new drinks inspired by the dalgona coffee trend that they saw taking off on TikTok. This gives us a glimpse into just how big of an impact you can make if you … [Read more...]

It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world. Between 2013 and 2018, video consumption online has increased at an average of 32% per year. In a recent report, video completion rates increased from April to July, maintaining a growth of 11% year over year. This aligns with shelter-in-place orders from around the world and the … [Read more...]

Social commerce gives brands opportunities to create seamless e-commerce experiences directly within popular social channels One of the things that has always fascinated me about social media is the way it continues to adapt and evolve to changing consumer trends. ….. The post Social commerce 2021 trends : Tactics and tools to grow your e-commerce strategy through social media appeared first on Smart Insights. … [Read more...]

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Read on for tips that can help take your reporting to the next level. And, if you haven’t tried Sprout’s robust reporting options yet, start a 30-day free trial to see these features hands-on: Start your Free Trial Getting started with social media analytics There are a lot of different terms, reports and metrics to … [Read more...]

There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Not to mention, social media doesn’t slow down for your busy schedule, vacation plans, appointments or even a pandemic. Fortunately, social media apps like Sprout Social help marketers like yourself keep up with the speed of social and enhance your efficiency. And no matter where you are, our … [Read more...]

How does IFundWomen empower and support women entrepreneurs? Their strength is in their community. IFundWomen, the go-to funding marketplace for women-owned businesses, aims to empower and support women entrepreneurs as they navigate building their businesses. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community.Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. You'll hear directly from Shakivla Todd, Marketing … [Read more...]

In order for social media marketing to work, you need an audience. However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience. Planning & strategy Start with planning and strategizing. Otherwise, you’ll fall into the trap of aimlessly publishing … [Read more...]