93% of Internet users browse the Internet on a mobile device every day. That’s 3.5 billion people who could potentially be seeing your website on their phones or tablets at any given time. It follows, then, that you should be working as hard as you can to optimize your online presence for mobile. Trust me, there’s nothing worse than having a marketing funnel that’s totally ineffective on non-desktop devices. To give you some guidance, I’ve put together 8 mobile design best practices you need to be following. They’ll help you streamline … [Read more...]

One of the first few things people see when they visit your social media profiles is your cover photo. Whether it’s your Facebook Page, LinkedIn Company Page, or YouTube channel, your cover photo is the biggest image on the page. And people will see your cover photo even before they see any of your posts. So how do you make your cover photo show up the exact way you want it to be? One of the key factors is the size. Without the correct dimensions (width and height), your cover photo might be cropped to fit the space available and people will miss the important … [Read more...]

The marketing case study is one of the oldest and most venerable examples of content marketing. From Oprah touting how Weight Watchers has worked for her, to … [Read more...]

If you’re not taking the time to plan your social media calendar in advance, you could end up scrambling to find content to share. This is a big problem because sharing quality content across your social channels is one of the most important things you can do to engage your audience and attract new followers. That’s why one of the most critical things marketers can do is take the time to plan out their own social media content calendar. Social content calendars allow you to plan and schedule out months of quality social posts ahead … [Read more...]

Retention, huh? It’s like interviewing for a job and getting to the last stage of the interviews — just to realize it’s not going to happen. We spend money on getting people to our website, visitors spend eight seconds on the page and 98% will never return. Boy, that hurts It is especially painful for SaaS businesses because of their lengthy sales funnels and high acquisition costs. Awhile ago we decided to gather data on how to attract visitors, move them down the marketing funnel and make sure they love using our tool. But before we get into the … [Read more...]

Chart of the day: 41% of millennials have followed a brand in the last month Nike is one of the most engaged with brands on Instagram.  A recent study by Global Web Index demonstrates how the company’s latest partnership with Instagram is likely to be a success. The survey revealed that three-quarters of Nike-Buying Millennials are using Instagram every month, making it the most popular social platform for this audience. This audience is also 41% more likely to have followed a brand in the last month, and 52% are more likely to have … [Read more...]

Discover the leaky spots and how to fix them by looking at these key areas in Google Analytics It’s Saturday night, and it’s pouring with rain. You’re curled up on the sofa watching a movie when you feel a drop of water splashing on the top of your head. What? Is this for real? Then comes another one. This time you’re sure you didn’t imagine. It’s for real, your roof is leaking. What do you do? You move to the side and continue to watch the movie, hoping it’s not that bad. You put a pot under the leaky spot to collect the … [Read more...]

Smart Insights Alert: The new tools include a single multi-country feed If you've ever run an AdWords campaign you'll be familiar with the process, but now the AdWords platform has introduced new Merchant Centre tools: Adding or overriding product data with supplemental feeds A single multi-country feed modification of your product data from the content API with Feed Rules Driving more clicks via opportunities Add your entire team The new features have been implemented before the holiday season and well benefit retailers that advertize on Google … [Read more...]

Use your email marketing as a B2B lead generation magnet B2B lead generation emails are being utilized more than ever in marketing. The sudden increase in their use is closely tied to the utility of emails. For long, emails have been utilized as primary tools for marketing and also communication. 91% of businesses use emails to create demand. It’s quite effective, efficient, and has a wide outreach as compared to other tools used in marketing and communication. As much as emails are used on a daily basis, knowing how to write one to a good standard is quite a … [Read more...]

Don't fall short of these common search marketing mistakes It seems almost too easy at first. It really does. You find a keyword tool and you type in whatever search term that comes to mind. Voilà! Like magic, you find out how many people are searching for your keyword, as well as a whole slew of other useful statistics like the keyword’s average cost per click, competition, suggested bid, and other data – depending on which keyword tool you’re using. However, before you get too ahead of yourself and pick a keyword to target, know that there is … [Read more...]