Read up on our latest pharmaceutical marketing strategy recommendations to optimize your marketing plan and convert more customers over the next 12 months Take stock heading into 2021 after what has been a challenging year for pharmaceutical marketers, healthcare, medical ….. The post Pharmaceutical marketing strategies: 3 recommendations for your 2021 marketing plan appeared first on Smart Insights. … [Read more...]

The events of 2020 have been far from kind to small businesses, with some reports estimating 25-36% could close permanently as a result of COVID-19. In hopes of salvaging small businesses, nearly 83% of consumers would now rather shop at small, local businesses than a big corporation. As small businesses ramp up their holiday marketing strategies, they can take advantage of this trend and capitalize on events like Small Business Saturday, which falls on November 28 this year. To identify more small business holiday tips and uncover ways marketers can leverage people’s … [Read more...]

Success on social media can often feel like a secret science. Something that only the few can achieve. But creating a successful social media strategy is a skill that can be learned. Mastered, even. And you don’t need a flashy brand or a big budget. What you need is a deep understanding of what your audience cares about, and how to get your content in front of them in the right places at the right times. That’s why analytics are so important. Analytics help you to make better decisions and get better results. And today, I’m excited to announce our latest feature: … [Read more...]

For many, holidays bring out traditions. Halloween? Getting all dressed up for the company party. But, not this year. Thanksgiving? Tables full of food and not an empty seat in the house. But, not this year. Black Friday? Overflowing carts, yet still stressing out about the perfect gift. Definitely this year…but, it’s going to be different! Different has become our new normal when it comes to holidays and traditions in 2020. But as Black Friday approaches, we wanted to understand what that actually means for this worldwide shopping holiday. We used Sprout Social’s … [Read more...]

Definitions of Integrated Marketing and why integrated multichannel marketing is essential to your business's success Without getting too Aristotelian, with marketing, the whole is most certainly more than the sum of its parts - when it's done right that is. ….. The post What is Integrated Marketing? appeared first on Smart Insights. … [Read more...]

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space. For some, the answer is overly simplistic and a straightforward checking of boxes. For Sprout, it’s about smartly growing our ecosystem to provide the best possible customer experiences—and knowing that each and every integration serves a purpose and brings value.  In 2020 alone, Sprout added an … [Read more...]

When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they do every year. However, throughout the year, the pandemic has influenced where we go, who we see and how we entertain and care for ourselves. With travel and tourism down due to the pandemic, people are leaning into activities and outings that are close-to-home. While indoor activities are limited due to risk, rather than staying cooped up, people are embracing and exploring the great outdoors. Using Sprout’s Social Listening platform, we gathered insights from … [Read more...]

“Believe in something. Even if it means sacrificing everything.” Nike and Colin Kaepernick said that in 2018, and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Sure, 70% of people want businesses to take a stand on social and political issues. But in 2020, more than half of consumers (55% overall and 65% of millennials) say they expect brands to go beyond corporate statements and donations and announce new initiatives, goals and involvement in industry-wide coalitions. These expectations rose to a crescendo this … [Read more...]

There are so many elements that go into social media videos including subtitles, length, details and sound. Essentially, you’re trying to convey a lot of information in a few seconds. But when you do it well, you see higher engagement and build a better rapport with your audience. Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. Social Media Video Basics There are various ways you can approach your social media video content. But how will your audience have a … [Read more...]

Overview At the start of the pandemic, the future was dim for Airbnb. The infamous hotel industry disruptor was now facing a devastating disruption of its own. Suspended travel, shelter-in-place and strict social distancing cost them $1 billion in canceled bookings—a loss that left them no choice but to postpone their long-awaited IPO plans, and cut their staff by almost 2,000 employees. But by summer’s end, the tides had turned. The brand baffled the business sector as it recovered from a 90% drop in bookings to a 22% YoY increase in consumer spending in July. Not to … [Read more...]