A lot of social marketers ask, does our brand really need to be on LinkedIn? In short, yes. By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. The platform presents major opportunities to identify, … [Read more...]

Twitter is one of the top platforms to keep up with the latest trends and conversations. It helps you discover which TV shows people are watching, which social media challenges they’re trying and more. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. But what about using Twitter for your business? Perhaps you understand the benefits of Twitter but not sure how exactly to use it for your business. In this article, we’ll give you a detailed breakdown of why Twitter is important for business and how … [Read more...]

When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. Since then, other apps like Instagram, Facebook, and now TikTok, have made their own versions of this style of storytelling. Even though Snapchat pioneered this style of content, it seems like fewer people are talking about the platform these days. So, where does Snapchat stand as a social media platform and marketing tool in 2020? By the end of Q1 2020, Snapchat still has 229 million daily active users around the world. Although it may seem … [Read more...]

We’ve all heard the saying, many hands make light work. And yet social media managers, who could definitely use more hands to juggle their many responsibilities, are often a team of one. Essentially, social media managers flying solo must be human Swiss Army knives to successfully plan, create, schedule and report on social content. And on top of that, they have to monitor and engage with their community and turn data into a story to prove the ROI of their work. If your heart rate just increased, we feel you. It’s a lot to take on, but we’re here to help. Throughout … [Read more...]

Tool for structuring thinking about one of the crucial 4Ps of marketing: The Promotion Pyramid The Promotion Pyramid is a strategic marketing model digital marketers use to plan marketing activity in relation to the breadth of audience targeted and the ….. The post Essential Marketing Strategy Models: The Promotion Pyramid appeared first on Smart Insights. … [Read more...]

How to use the power of the 70:20:10 rule as a marketing model to prioritize your digital marketing strategy With new marketing tools and techniques available to us almost daily, it can be difficult to know where to prioritize your ….. The post Using the 70:20:10 rule in your digital marketing appeared first on Smart Insights. … [Read more...]

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. While it used to be primarily used for recruitment, it’s also now used for sharing content and maintaining professional relationships. It’s also one of the few places where you can repeatedly post about your job search or career wins without annoying your followers. Despite the shift in usage, it’s still a major network for finding new jobs and job candidates. Recruiters, both fresh and seasoned, can always use a refresh on their LinkedIn recruiting … [Read more...]

Going live on social media requires a lot of prep work and for many people can be incredibly nerve wracking and stressful. This means you want to get way more out of your livestream than a single 15- or 30-minute session. This is why it’s a great idea to repurpose your livestream and use it to create tons of other types of online content that can help you meet your marketing goals throughout a campaign or quarter. Let’s dive into how you can repurpose your next livestream and get more from your content. 1. Post your livestream to other platforms If you hosted a … [Read more...]

Overview My husband recently took up photography as a new hobby. One of the first things he learned as a beginner is the importance of focus, which is often associated with a photo’s sharpness. But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. Focus is what enhances a subject or object by making it stand out from its surroundings. Photography blogger John Watson says, “the right focus can create an emotional connection with the viewer.” VSCO founders, Joel Flory and Greg Lutze, … [Read more...]

Review these digital marketing innovations to identify opportunities to improve leads and sales There is always a huge interest in digital marketing trends and innovation in marketing as we get closer to the new year. And rightly so, since reviewing ….. The post 2021 digital marketing trends: 25 practical recommendations to implement appeared first on Smart Insights. … [Read more...]