A PR agency’s job is to get your story in front of the press and potential customers. It might set you back $5,000 per month. But what if you could get the same—if not better—results yourself, by using Facebook ads? Facebook ads are one of your biggest business opportunities. The targeting capabilities, the tracking functionality and the low cost of getting started means they beat any other form of advertising hands down. If you’re not using Facebook ads as part of your overall marketing strategy, you’re missing a trick. Facebook has a … [Read more...]

In 2011, Coca-Cola launched its Share-a-Coke campaign. It allows people to customize Coke cans and bottles with names, nicknames, and personalized messages. The Share-a-Coke campaign remains … [Read more...]

What’s working for you social media these days? One of our goals at Buffer is to always be iterating and experimenting with what we do on social media and in marketing. Whether it’s cutting our posting frequency, curating content, or creating square videos, we’re always up for trying new strategies! Lots of times these experiments fail (and we learn valuable lessons) and other times they end up revealing great opportunities to grow. So what are you experimenting with on social media this week? This month? This year? We’d love to help … [Read more...]

I’m going to give this to you straight. If you’re directing your hard-won PPC, Facebook, Twitter or banner ad traffic to your homepage… There is a better way. Conversion happens on landing pages. And your homepage is not one of them. Why? Your homepage is a hub. It’s a jump off point to the rest of your site’s content. A landing page is a destination. It’s where you want visitors to end up. Let me show you what this looks like. Where to Go (and How You Get There) Picture this: You’ve decided to go on vacation. You call up your … [Read more...]

Es muy común, que el community manager o la agencia de marketing digital omita un elemento importante de sus tareas: la elaboración de un Social Media Plan que ayude a visualizar con mayor claridad el punto de partida y los objetivos, así como las tareas y componentes necesarios, además de la calendarización de las actividades que se llevan a cabo en la gestión de una marca o empresa en redes sociales. El plan de redes sociales es un documento escrito que analiza de manera global la situación de una empresa y de sus … [Read more...]

Writing a job description for a job that didn’t exist 10 years ago is no easy feat. People are still getting used to the idea of “Social Media Manager” as an actual job title, and there are actually a number of different types of social media managers. When writing a social media manager job description, it’s important to first understand the specifics around your needs. For example, do you want a social media manager who will be strictly in charge of running social ads programs? Or more of an all-around person? Knowing your answer for these … [Read more...]

Want to sustain growth? It all starts with user engagement. SaaS businesses must aim to educate and entertain their users to boost satisfaction and retention. For your team, that means building a marketing strategy that keeps users engaged. You want customers to feel compelled to login to your platform in the morning, during lunchtime, and even before bedtime. You want the stickiness factor. “Once people start using your product, SaaS companies need to focus on making that product as sticky as possible. Your customers need to be using it in their day-to-day … [Read more...]

There was a time when social media marketing was something that got assigned to a couple of interns who enjoyed Tweeting and posting to Facebook. Fast forward to today, and social is likely a key piece of your brand’s marketing strategy. Instead of interns, there are complete departments dedicated to social media marketing. With this growth, the need for effective social media collaboration is greater than ever. Whether you work as a part of a social media team, or you’re an agency in charge of managing social for your clients, the ability to … [Read more...]

Last year roughly 34,000 chatbots took on business functions–mostly in response to a growing need for automated assistance in customer care. And last November, in coordination with Sprout Social, Evernote implemented a Twitter chatbot into their social customer care strategy and increased the number of customers helped via Direct Messages each month by 80%. As chatbots evolve to better support business’ needs, Sprout is building automated workflows that bring chatbots to life in social conversations. Today, we’re introducing Sprout’s Bot … [Read more...]

Steve Jobs wore one thing. Zuckerberg started doing it. And even Obama caught the bug. But why? (Beyond, you know, an apparent lack of fashion sense.) One less decision to make for these powerful decision makers. More time for everything else, according to the Zuck himself in a Q&A session. Outfit dilemma hit former Saatchi & Saatchi art director, Matilda Kahl, too. After arriving late to an important Monday morning meeting, her sweater inside out, she adopted the same approach. Choices are good though, right? Yes and no. On the plus side, more choice can help … [Read more...]