Almost every business has an organizational hierarchy. Typically, the C-suite sits at the very top, followed by a vice president or senior executive with associates and interns at the bottom. Having this type of organizational order provides a clear line of authority and reporting. But an overly hierarchical culture gets in the way of content creativity—especially when it comes to social media. It feeds into the myth that only those with ‘senior’ or ‘executive’ in front of their titles have ideas worth listening to and those at the bottom have less experience, wisdom … [Read more...]

I’m excited to share that Sprout Social has been recognized as one of Glassdoor’s Best Places to Work in 2021 for the fourth year. Given everything that transpired in 2020, we are extremely proud to be recognized and grateful to our employees for this honor. Glassdoor determines this list of companies based solely on the input of employees who complete an anonymous company review about their job, work environment and employer on the platform. This year, we were included on the Employees’ Choice Award list for small and medium companies (those with less than 1,000 … [Read more...]

Do you know how your newest customers heard about your product or service? Maybe you have a general idea, like they saw an ad and clicked on it, or that someone told them about it. But what if they saw an ad multiple times across different platforms? Or it was a combination of newsletter information, social media posts, and word of mouth? Depending on how long your sales cycles and customer journeys are, attribution modeling can be the solution to all of these questions. Some companies only need a general idea of where their new customers come from while others need … [Read more...]

The social media content calendar is the crux of every social media marketer’s strategy. When done well, content brings your audience closer to your brand, demonstrates your brand’s personality and most importantly, supports your goals. But what really drives your KPIs? What is it that your audience feels when they come across your content that then converts to a like, a share or a link click? Why do they feel that? And how can you continue developing fresh content that replicates success? You can find the answers to those questions in your social media data. However, … [Read more...]

This post was originally published on Joel.is.Sometime in late 2018, the concept of having a support network clicked for me. This was the year that I started working with Mandy, my second Executive Assistant. Caryn, who I worked with in that capacity for around a year and a half, had transitioned to lead Finance. The gap without this type of support helped me to reflect on the most ideal setup.The journey to a support networkThe first time around that I worked with an Executive Assistant, I had the thought that they could help me by taking on a lot of tasks I had been … [Read more...]

Chances are you’re already tracking social media shares. But are you actually using those numbers to optimize your marketing campaigns? It’s a bummer that only 43% of marketers assess their campaign performance via social data. Because your social media shares are a treasure trove of actionable information. From identifying your top-performing content to uncovering messages that resonate with your audience, tracking social media shares should be a top priority for brands today. In this guide, we’ll highlight how to translate your social share data into action. 8 ways … [Read more...]

In July, we shared that we were looking for a product leader to help us take Buffer forward in our next phase. After speaking to an incredible group of talented folks in product, I’m happy to share that Maria Thomas has joined us as our new Chief Product Officer.We’re now a 10-year old company, and in the past year, I’ve done a lot of reflection on the purpose of the company and how we can set ourselves up to reach our potential and have the most impact. Buffer’s mission is to provide essential tools to help small businesses get off the ground and grow.Maria brings … [Read more...]

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 billion by 2021. In other words, video is still very much an effective tool in a marketer’s arsenal. And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. It can also guide prospects through the decision stage of their buyer’s journey, … [Read more...]

So you’ve made the decision to make your website accessible for people with disabilities. It’s about time - the Americans With Disabilities Act (ADA) was passed in 1990. It prohibits discrimination against people with disabilities and if you’re operating in ….. The post Web Accessibility – how to make your website ADA compliant appeared first on Smart Insights. … [Read more...]

Marketers are always on the hunt for “the next big thing.” And rightfully so. But from emerging social platforms to share-worthy content, trends arguably come and go faster than ever. Figuring out what’s a fad and what’s worth pursuing often feels like a gamble. Despite popular belief, getting ahead of the curve and predicting marketing trends doesn’t require a crystal ball. It’s not a matter of dumb luck, either. You simply have to level up your trendspotting skills. In this guide, we’ll break down actionable steps that empower you to uncover and capitalize on trends … [Read more...]