A process for creating a multichannel marketing plan combining the SOSTAC® and RACE frameworks Amidst the highs and lows of 2020 in marketing, one thing that remains constant for managers is strategic planning. At this time of year, many are ….. The post The Multichannel Marketing Plan Growth Wheel [Infographic] appeared first on Smart Insights. … [Read more...]

As a social marketer, time is a precious resource that you cannot afford to waste. And having data-driven, actionable insights is essential for your success. Data from the latest Sprout Index suggests that 40% of social marketers believe they need a dedicated analyst to make a greater business impact. Unfortunately, getting buy-in for this resource is extremely rare. There is a catch, though: without access to the right data or the flexibility to analyze it, social media’s impact on the organization’s goals is limited, leaving key consumer or competitive … [Read more...]

“Think of the end at the beginning, always.” That’s what my previous boss and mentor constantly asked of me. As a young social media manager, getting into the habit of thinking through each pitfall and every improvement opportunity was critical in helping me grow my career. My boss also taught me the importance of social media silence, a strategic measure we take during times of crises—local or national—and halt all social media publishing. In the wake of one of the largest modern social movements in history, it goes without saying that a … [Read more...]

We've been building Buffer for coming up to ten years now. We’re currently a 90-person fully remote team with over 70,000 paying customers and $20M in annual revenue. We’re proud to be a leader in the space of social media management, and to operate long-term as an independent and profitable business.As a company, we’ve rallied around serving small businesses. We’re also passionate about challenging suboptimal approaches to how work happens and how employees are treated. Our current 4-day workweek experiment is an example of that.An important … [Read more...]

A version of this article was previously published on LinkedIn. For most, enjoying and using social media is a relatively hassle-free experience. Many of us log onto our favorite platforms multiple times a day, and it’s sometimes the first thing we check in the morning and the last that we see at night. But all of our experiences aren’t the same. For a large portion of the world’s population, one or more of their five senses is impaired, which greatly impacts the experience they have online. According to the World Health Organization, an estimated 1.3 … [Read more...]

Remarkable brands are more than a logo. They are a collection of images and feelings and connections. (Often experienced through social media.)Take Nike for instance. When you think of Nike, you likely see movement, you feel momentum. You associate Nike with getting things done. This feeling is reinforced by all their imagery and of course by the iconic swoosh logo.With Skittles, you likely see rainbows, bright colors, and excitement. These are hallmarks of their commercials and their ads.We associate brands with images and feelings because - as neuroscience … [Read more...]

It’s no secret that social media professionals wear more than one hat. From content creation, community management, customer service, strategy development, copywriting, data analysis and more, the daily to-dos of SMMs can feel overwhelming. Trust me. I’ve been there. Social teams are vital for a business’ bottom line growth, but their work can often go unrecognized and unsupported. This year’s Sprout Social Index™ revealed that 42% of social media practitioners say they need more leadership buy-in to make a greater business impact through … [Read more...]

Trying to wrap your head around YouTube SEO? We get it. Getting your channel off the ground is a struggle. The good news is that your audience is out there. Recent YouTube statistics tell us that more and more viewers are discovering content via search. Meanwhile, video consumption is at an all-time high. By learning the basics of video SEO, you can make your videos more discoverable and expand your channels’ reach. And despite popular belief, doing so doesn’t require a bunch of technical know-how or spammy tactics. Read on for our step-by-step guide … [Read more...]

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview For years companies have faced increasing pressure to take a stand on social and political issues. And while some have succeeded in rising to this challenge, recent responses to COVID-19 and the Black Lives Matter movement … [Read more...]

Trying to figure out how to start a podcast? Well, you’re definitely not alone. The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. The good news? Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. Meanwhile, podcasts provide an awesome avenue for content creators to reach new audiences and cement themselves as experts in their niches. In this guide, we’ll break down the basics of how to start a podcast from scratch. 6 questions you need to answer … [Read more...]