Psychology research that will help you subtly convince your leads Ever wanted to get into the minds of your customers and figure out how they think? Ever wanted to know the best methods to convince someone to do something? As the study of the human mind and behavior, psychology has answers to what you're looking for. Psychology is applicable to a wide range of fields, from daily life to counseling to human resources. But what you're probably more concerned about is the intersection of psychology and marketing 1. Relate to your customer Goldstein, Cialdini, and … [Read more...]

Find the most effective ways to increase social ROI So, you know that social media is a critical part of your customers’ lives. You’ve got a social media plan going, but you’re not seeing great results just yet. Perhaps you are still figuring out the best channels for reaching your target audience, or maybe you’re still learning about what content is most engaging. Download FREE Resource – 10 common social media marketing mistakes Our actionable guide to avoiding common social media marketing mistakes to help you avoid the pitfalls that … [Read more...]

New research shows that web users do not always know when they are viewing a paid ad. With growing concern over the authenticity of online news, a study carried out by content marketing agency Ad-Rank Media revealed some interesting insights into users’ understanding and trust of the internet. Source: Internet Live Stats Out of the 2,000 surveyed, 1 in 10 admitted to browsing upwards of 50 websites a day, tying in with the rising trend of worldwide internet usage. Yet it would seem that the technology doesn’t result in a particularly deep understanding of … [Read more...]

If you do Facebook marketing, one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. We want to help you understand how your Facebook posts get viewed on Facebook. So we’re collecting all the relevant Facebook algorithm factors, updates, and changes and placing them here in this post for easy reference. Read on, and see what goes into the complex, … [Read more...]

So, you’ve tweaked your landing pages until your conversion rates can’t get any better, split tested every facet of your ad campaigns and collaborated with influencers in your niche to maximize your exposure. What’s next? These tactics are wonderful and can generate explosive growth, but after a while, you’ll reach a plateau. Once your startup is a fully-fledged, profitable business, growth challenges become different. While a startup is focussed on big wins to make the cash register ring, established businesses need to think in terms of more … [Read more...]

How many times have you heard a colleague, client or marketing talking head say it: “Organic social is dead.” Sure, social media channels are crowded and it can be increasingly difficult to break through the static and get your customers’ attention, even if you’ve acclimated to the platforms’ ever-changing algorithms. As your brand’s reach shrinks, you might find yourself agreeing with the pundits that there’s not much of a point to organic social. That’s why brands and publishers are increasingly dedicating resources to … [Read more...]

Chart of the day: AB testing is the most popular method of improving conversion rate optimization (CRO) - personalization is the least used technique Feedback and insights from surveys and usability testing are also popular methods of improving conversions. Are CRO and UX becoming one entity? Over the years there have been two distinct ways of improving conversions, the testing approach of trying different methods (like AB testing) and the insight approach (getting feedback from surveys and doing user testing). Now the two are coming together more than ever, UX … [Read more...]

Shockingly, 94% of respondents aren't ready for GDPR With the new GDPR changes being implemented next May, it is a hot topic on every marketer's mind. The change in regulations will affect the way companies can retrieve, use and store data. This change severely limits the widely practiced methods of asking for an email address to receive a company whitepaper or enter into a competition, and then being kept on an email list for promotional emails and 'spam' that the user did not originally consent to. Download Premium Resource – GDPR briefing guide Our round-up … [Read more...]

69% of customers are 'concerned' with their data on IoT devices Download Premium Resource – GDPR briefing guide Our round-up of the best guidance on the latest European Union data protection and privacy legislation and how it affects you and your business Are you ready for the GDPR? The GDPR (General Data Protection Regulation (Regulation (EU) 2016/679) comes into force in all 28 countries in Europe on 25th May 2018. It has been agreed by the EU in this directive and how it must be implemented to remain compliant differs according to interpretation in … [Read more...]