It’s never too late to get started on your personal brand. In fact, college graduates are now advised to work on how they present themselves to a potential employer. For brands, this guide will be useful for you when you’re trying to research social media influencers in your field. Is the potential influencer’s personal brand strong and consistent? Luvvie Ajayi is her own brand. With the power of personal branding and professional services, her career has skyrocketed to most recently, a book deal. You’ll be able to see from all of her online … [Read more...]

You know the stats by now. It costs 5-25x more to acquire a new customer than keep a current customer. Increasing customer retention rates by 5% increases profits by 25% to 95%. And increasing churn will eventually plateau any new customer growth. Sure, there are some basic things you can do that may help alleviate churn. But to create customers for life, you’ll need to keep them engaged with your product. They’ll need to be logging in, using features, and consistently getting the value they are paying for. If they’re not getting this, churn will … [Read more...]

Content has become a key component of most consumer brands’ marketing plans, setting in motion a fierce competition for eyeballs on branded stories. Brands in the spirits industry have an even bigger challenge to be seen in social, as they juggle industry rules and regulations governing where, how, and to whom they can distribute branded content. Social media is especially fraught with risk of encountering underage users, so determining how to effectively and thoughtfully speak to the legal drinking age demographic on social can be a challenge. We asked … [Read more...]

Instagram to Launch New 'Paid Partnership Tag' for sponsored content Instagram are launching a new feature for influencers. This feature described as the 'paid partnership' tag is aiming to make it clear to consumers which posts are sponsored and which are not. Allowing influencers and brands to tag the partners who have paid to be featured in the posts in some way. The tag will clearly mark the image as paid and it will also do the same on stories. It has also been reported that influencers using the tag will be able to track insights allowing both parties … [Read more...]

Customer retention. It’s one of the most worthy investments a business can make. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer retention strategy!). But before you can understand how to effectively retain customers, you first must understand why they leave. Here are some of the biggest reasons why customers defect: Poor customer service – 82% of people … [Read more...]

You and your team doubtless spend a lot of time creating content for your target market. Once it’s posted, it’s time to sit back and watch the traffic roll in, right? Wrong. Creating content is only the beginning. Successful content marketing strategies for B2B firms dedicate time and resources not only to content creation but to content distribution. Here we examine the top content distribution techniques B2B firms use to entice their ideal audience to their website. Start With Great Content (Good Isn’t Good Enough) Before we dive into content … [Read more...]

Apply behavioral psychology to your web design to boost your conversion rate Getting people to choose something over another has more to do with psychology than anything else. When the principles of psychology have been understood, they may be integrated in UX and website design. If they are integrated well, they end up becoming a determinant of whether the website is a success on the market. The principles of psychology employed in general marketing are the same ones employed in UX and web design. The following are some of the psychological principles that work in … [Read more...]

I used to think the few seconds I save by using keyboard shortcuts are not useful. I mean, what can I do with those few seconds? A lot, it seems… A few seconds here and there can add up. And according to Brainscape, you can save up to eight workdays per year! Just by using shortcuts—enough time for a long vacation. Being a social media marketer, you spend a lot of time on the various social media platforms and your favorite social media tools. Often repeating the same actions: Like, reply, and more. Let’s help you save your eight precious days every … [Read more...]

Use your customer data to find and target your most valuable customers As every savvy marketer knows, using buyer personas is a time-honored technique that helps ensure messaging stays focused on the customer — nearly 60 percent of B2B marketers currently use them. The problem is that the results are mixed. Only a little more than a third of those marketers describe personas as being "very" or "extremely" effective, and 16 percent say they are “not at all” or “not very” effective.  So why aren't these marketers … [Read more...]

4 Video types that will help you generate brand trust Trust is imperative in whether your prospects make a purchase or not. Your prospects want to know your brand, they need to feel connected to your brand on some level, and that’s why building trust is so important! A big part of building trust is to really know your clients and their needs. Show them that you are aware of their problems and that your brand is committed to solving them. The way to do this is through video content, as video is one of the strongest types of online content out there. Let’s … [Read more...]