You’ve used hashtags on platforms like Twitter, Instagram, LinkedIn and even occasionally Facebook. But have you considered using hashtags on YouTube? YouTube SEO is a beast all on its own. Finding the best keyword, optimizing all parts of your video around that keyword, adding end cards, linking to other webpages and videos are just the tip of the iceberg when it comes to YouTube content creation. And now, you also have to think about hashtags. Luckily we’ve put together this comprehensive guide on what YouTube hashtags are, why they’re important and how to properly … [Read more...]

More than one billion people around the world use Instagram every month for inspiration, connection and communication, and 90% of those people follow a business on the platform. Instagram engagement is imperative for today’s brands, and we’re working with Facebook to integrate Messenger API, which now provides support for Instagram messaging features. Select Sprout Social customers will participate in a pilot program now, and Instagram messaging in Sprout will become available to all customers in 2021. “We’re thrilled that Sprout Social is launching Facebook’s … [Read more...]

More than one billion people around the world use Instagram every month for inspiration, connection and communication, and 90% of those people follow a business on the platform. Instagram engagement is imperative for today’s brands, and we’re working with Facebook to integrate Messenger API, which now provides support for Instagram messaging features. Select Sprout Social customers will participate in a pilot program now, and Instagram messaging in Sprout will become available to all customers in 2021. “We’re thrilled that Sprout Social is launching Facebook’s … [Read more...]

I’m honored to share that Sprout Social has been named to the Fortune 100 Best Small/Medium Workplaces list. We’re proud to be listed at no. 23 alongside the other notable companies mentioned. To determine the ranking for the annual list, Fortune partnered with Great Place to Work® to analyze confidential survey feedback from employees about various elements of their workplace experience. This includes measures such as trust in leadership, fair and respectful treatment of employees, team camaraderie, and more. When asked about the employee experience, 98% of our team … [Read more...]

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. That’s because modern companies are looking to reach customers beyond traditional ad campaigns. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. Not only do your customers already know the ins and outs of your brand, but also introduce your products to your intended audience. And by rolling out your own ambassador program, you can do the same. However, a … [Read more...]

TikTok, Reels, streaming services, going live on social—video content is everywhere and for good reason. It’s estimated that the average person spends 16 hours per week watching videos online, which is a rather large window of opportunity to capture your target audience’s attention. And capturing that attention pays off. Up to 84% of consumers say that they’ve been convinced to buy a product or service by watching a brand’s video. On top of that, seemingly every social platform is adopting Stories, expanding live streaming capabilities and creating their version of a … [Read more...]

Communicating with customers on the front lines is a challenging and nuanced endeavor, especially for social media managers. While customers reach out via social and expect timely and relevant responses, there is often critical context and collaboration happening behind the scenes that is necessary to create seamless and effective interactions. In fact, according to data in the most recent Sprout Social Index, social marketers said their greatest challenge was identifying and reaching their target audience. While sales, customer success and support teams work to … [Read more...]

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. In order to reach the finish line, we have to guide our audiences from being unacquainted with our brand to awareness, and from awareness to consideration. We need a complete content funnel optimized at each stage for conversion. A content marketing funnel, of course, is only as good as its ingredients. You have to put the right content in the right … [Read more...]

There comes a time in every marketing professional’s career where you are just fresh out of ideas. Everything you think of has been done or doesn’t fit your brand. Your content well is empty and it’s time to replenish it. The good news is that this is preventable if you set up and enforce a content ideation and development process. Ideation can be ongoing or scheduled. The goal is to never have a content pipeline that dries up. Content ideation stage Content ideation in the marketing industry is the process of producing or sourcing topics to be used in future marketing … [Read more...]

Agencies and businesses alike have experienced their fair share of challenges in 2020. It’s pushed agencies to think outside of the box, remain flexible and innovate as the state of the economy and consumer landscape has consistently ebbed and flowed. In the final months of the year, agencies’ top priorities will be client retention and winning new business for 2021. Sprout’s Agency Partners have been working hard to get ahead of the curve so that they and their clients are in the optimal position for success in the new year. There’s no one solution that fits all, but … [Read more...]