There’s a problem in business. Okay, fine, there are plenty of problems in the wide world of business. Obviously, there are tons of good things in business brought about by new innovations, advances in technology, and improvements in customer engagement. But for all the new changes, old habits sure do die hard. Specifically, there are a lot of old ideas that still have a grip on the business world. These ideas are preventing businesses from successfully engaging present day users. This is why so many brands are dying out; they’re failing to actually serve … [Read more...]

The most successful brands on Instagram have one thing in common—they know their audience. When you understand what your target audience wants, their pain points, how they talk and who they are, it’s a lot easier to market to them. But the question is how do you find all of this out? The easiest place to start is your Instagram follower analytics. If you’re not tracking data on your audience yet, you’re likely missing out on some extremely valuable information that can dramatically improve your Instagram marketing strategy. Here are five … [Read more...]

It’s hard to imagine going anywhere without your mobile device these days. From kids tethered to their phones, to grandmas Facetiming with their grandkids, our smartphones have become as much a part of our lives as our opposing thumbs. But just how do companies get those opposing thumbs tapping when you’re not in store, checking your email, or browsing on social media? They do it through push notifications. Breathing New Life Into “Old” Technology Mobile phones have been around since 1973, but shockingly, they were only used to make or take … [Read more...]

A complete guide to the Content Marketing Pyramid, a strategic framework that allows you to create more content with fewer resources. … [Read more...]

Tracking Twitter mentions is one of the most effective ways to measure your brand’s presence on the network, as mentions of your brand indicate inclusion in conversations. Research from Maritz and Evolve24 found that 83% of customers who made a complaint about a business on Twitter appreciated when a company responded. Unfortunately, that same study showed only 29% of companies actually replied to customer complaints on Twitter. Clearly, there’s a mismatch between how customers and businesses are using the social media platform. “Doing well” on … [Read more...]

This post was originally published in 2016 and has been updated with the latest ideal image sizes for the various social media platforms, as of July 2017. You’ve got all the great tools to create engaging images for social media. You know what the brain loves about visuals and how to build something beautiful to drive engagement. You’re all set to make something great! One last thing: How exactly should your image look so it fits in the News Feed, timeline, or stream? There’s so much to consider in creating great images for social … [Read more...]

There are a lot of Instagram analytics tools available to give your brand insights into your profiles audience growth, what content works best and other important details. When you’re trying to decide which is right for your brand, one of the first questions you’ll ask yourself is should you go with a premium or free Instagram analytics tool? While free might sound more appealing to your wallet, you risk losing out on certain features only available in premium solutions. So before you commit yourself to a free Instagram … [Read more...]

More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month. Stories are an incredible way to connect with your audience in fresh and authentic ways. Who knows, maybe they’ll even become the new News Feed. But creating attractive Instagram Stories can be challenging and time-consuming. We’d love to help with that! We’ve teamed up with the team at Adobe Spark, an awesome free design tool, to share 10 Instagram Stories templates you can use to quickly create your Instagram … [Read more...]

You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window. Even though your audience shares an interest in your brand, they’re not all at the same stage of getting to know you. So speaking to them as if they’re one mass audience doesn’t really work. It’s like how commercials on TV yell at everyone, yet speak to no one, at the same time. Winning conversions and boosting your sales is all about delivering the right message to … [Read more...]

Struggling with conversions and the ever-growing cart abandonment epidemic? You’re not alone. The attention span of the average visitor on-site is shrinking. Meanwhile, cart abandonment rates are on the rise as more visitors drop off for one reason or another. In fact, a recent report from Listrak puts the average abandonment rate at approximately 78%. Yikes. These factors combined spell double trouble for marketers who just can’t seem to convert visitors despite their best efforts. And you can do just about everything right in terms of conversion … [Read more...]