For content marketers, content curation is integral to online strategy. Effective curation helps position you as a thought leader in your space, and is an economical way to maintain a consistent publishing schedule of quality content. But manually trying to find the most relevant content in a given industry and then publishing it across multiple channels can be time-consuming. To curate effectively thus requires automation. This ultimate list of content curation software includes both business-grade and personal curation tools for hobbyist or organizational purposes.
Curata defines content curation as when an individual (or team) consistently finds, organizes, annotates, and shares the most relevant and highest quality digital content on a specific topic for their target market. Curation is a great way to support a created content strategy, publish content consistently, and keep track of your favorite information sources. Enlightened content marketers use a content mix that is only 65% created, with the remainder being 25% curated and 10% syndicated.
This map was constructed to help you or your organization navigate the growing world of curation and find a tool that best fits your content needs. If you’re all caught up on The Ultimate Content Marketing Tools List, then you already know the content marketing tools universe is vast—and expanding.
Marketing technology is constantly providing marketers with simpler solutions for publishing higher quality, more relevant content. Whether you’re one of the 75 percent of marketers increasing content investment this year, or you’re just looking for a tool to help keep track of news and social media, this list cuts through the curation clutter to make sense of what differentiates each application, service, and platform.
It is increasingly difficult to keep up with the rapidly expanding universe of content marketing. Not to mention each sector it encompasses, such as content curation. For this reason, this list is not comprehensive. There are certainly other tools out there as effective as the ones listed below, which may serve different functions.
We welcome your suggestions in the comments section to help make this list more complete.
Curata – Curata is the leading provider of business grade content curation software. Curata CCS enables marketers to create, curate, organize, annotate and share the most relevant and highest quality content as part of a successful content marketing strategy.
flockler – Combine all your content, including what your fans say about you, into one social hub. Create your own social hub or bring social content into your existing websites, applications, ecommerce sites, and other services.
The Tweeted Times – Aggregates news in your Twitter stream every hour. Ranks each piece by its popularity amongst your friends.
Addict-o-matic – Search the best live sites on the web. Find the latest news, blog posts, videos and images to keep up with trending topics.
Pinterest – A visual discovery platform. Collect ideas for different projects and interests using interactive boards.
Feedly – Delivers fast, mobile-optimized content using RSS feeds. Browse and share content from your favorite news sites, feeds, blogs and YouTube channels.
Storify – Create ‘stories’ or ‘timelines’ by collecting and publishing content from social media channels such as Facebook, Twitter, and Instagram.
RockTheDeadline – A curation platform. Makes it easy for brands, agencies, and publishers to create and manage compelling content. Curate timely news and promote that content over multiple channels.
Paper.li – Publish ‘newspapers’ comprised of content from anywhere on the web to treat your readers to fresh news daily.
Sutori – Create and share visual stories, collaboratively.
List.ly – Curate, crowdsource, and engage readers via live embedded list content inside blog posts.
Kuratur – Consistently publish fresh content on websites or blogs in minutes a day to keep readers engaged.
Pearltrees – A visual and collaborative curation tool. Allows you to collect, organize, and share any URL, and upload personal images and notes.
Juxtapost – A fast, free and simple way to bookmark online images. Collect and manage categorized post boards.
HeadSlinger – Find all your news in half the time. Scan your favorite sites’ headlines in a matter of seconds, and store your favorite news sources in quick, easy to find folders.
Scoop.it – Helps individuals and businesses publish content in an efficient and impacting way. Uses big data semantic technology to help you quickly find relevant content.
CurationSoft – Enables content curation for users. Helps establish brands as an authoritative voice, and a go-to source of information.
TagBoard – A social media hub for hashtags. Aggregate, moderate, and follow hashtags, as well as create and follow your own hashtag conversations.
Curation Traffic – A WordPress plugin that allows you to collect posts, articles, infographics, videos—really any type of content. Share it in the way your market finds helpful and interesting.
Spredfast – Helps brands, media, and agencies involve and connect with audiences by integrating social media into their marketing and advertising efforts.
BagTheWeb – A content and curation networking company. Users can find, create, and share ‘bags’ of web content on topics they care about.
papaly – A bookmark management and discovery tool.
Pulse – Makes it easy to consume news on mobile phones and tablets. Provides a curated feed from reputable news sources.
Pocket – Save articles, videos, or other content on the web. Works in your browser, or from apps such as Twitter, FlipBoard, Pulse and Zite.
Trap!t – A personalized content discovery application. Can be used by brands, publishers, or individuals to discover, engage, share, and publish content.
sprinklr – Helps brands and organizations distribute curated social media content to support their content strategy. Platforms include websites, event displays, retail signage, and mobile apps.
Newsle – Track users’ Facebook friends, LinkedIn connections, and email contacts in the news. Never miss an important story about a friend, professional contact, or public figure.
Bundlepost – Aggregate and schedule social media content. Search, edit, and schedule with the browser plugin or social media dashboard.
Postplanner – Makes it easy to post like-worthy content. Provides status ideas, delivers content based on users’ keywords, and helps users find blogs and experts in their niche.
Flipboard – Create your own personal magazine. Catch up on news, read stories from around the world, and browse articles, videos, and photos your friends are sharing.
Storyful – Helps newsrooms find the most valuable content on the social web. Uses a “human algorithm” to sort through verified curated news from various mediums.
RebelMouse – Create a blog, website, or social page in seconds. Simply connect your social networks such as Twitter, Facebook, Instagram, Google+ or LinkedIn.
Waywire – A video curation tool. Embed hundreds of top-quality sources from trusted media makers to enhance your site with topical, timely, and contextually-relevant video.
Eqentia – A platform for web content publishing, distribution and engagement. Features advanced curation, real-time aggregation, and text-mining where content is discovered to match your existing content.
Shareist – A home base for users’ content marketing activities. Capture bookmarks and ideas, share them on social media, and save them for building and publishing pages to blogs.
Pluggio – A secure, web-based system. It helps individuals, businesses, organizations and marketers easily grow and manage their social media profiles.
Kbucket – A user indexed search site. Expert “content curators” organize, comment, tag, and publish their research to support their content marketing strategy.
Flashissue – A Gmail newsletter creator. Helps you find content, create mailing lists, and get reports and analytics for emails sent.
symbaloo – A personal startpage that allows you to easily navigate the web. Compile your favorite sites into one visual interface. Save your bookmarks in the cloud and access them from anywhere with any device.
ContentGems – Find, curate, and share engaging content. Build your company’s thought leadership and increase qualified website traffic.
Vidinterest – A social video discovery platform which allows you to bookmark videos and create private or public playlists of videos. Bookmark videos from any website featuring videos from YouTube, Daily Motion, and Vimeo.
Folloze – A B2B content engagement platform for marketing and sales. Create content experiences that dynamically adapt to a visitor’s profile, company, industry, and stage of the deal.
Channelkit – Allows you to tag and structure all kinds of information in one place. This includes websites, contacts, articles, PDF files or images—all displayed as neat cards in channels.
Sharpr – Break down information silos, improve collaboration, and share what matters most with the people who matter most to your business.
Huzzaz – A video curation platform that allows you to discover, collect, and showcase YouTube and Vimeo videos. Analyze viewing behavior, find out which videos matter most to your viewers, and increase site engagement.
UpContent – A content discovery and curation tool that crawls the web to pull news articles and blog posts. Sorts by factors like social influence and recency, reducing the need to browse through hundreds of pages of results.
LinkHubb – Curate and share links visually, upload documents and files to the cloud, and use affiliate technology to generate ad-based revenue. Features an enterprise dashboard with detailed metrics.
Crowdynews – Automatically integrates real-time social content alongside editorial content to increase engagement and drive revenue.
DrumUp – A social media manager and content marketing app. It mines web content in real time to recommend to your audience, reducing your Facebook, LinkedIn, and Twitter management time.
elink – Offers a fast way to turn a bunch of links into content. It enables you to curate, publish and share online content in a visually appealing way.
Zimilate – A webpage clipper. Save perfect copies of webpages, files, images and notes from your browser to collections stored in the cloud. They’re accessible even if the original page changes or disappears.
Roojoom – Create Smart MiniSites, online magazines, and e-newsletters. You can personalize content for each user to increase engagement and conversions across the customer life-cycle.
Know of any other great content curation tools? Leave a comment below!
Mitchell Hall is Curata’s Content Marketing Director. Online since 1991, he has been writing for magazines and newspapers since 1997, and editing and managing websites since 2006. Mitchell has a BA in Political Science, Philosophy, and English. A generalist, his most covered topics are business and technology. Follow Mitchell on Twitter for links to unique and insightful stories: @mitchellhall