Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the … [Read More...]
Marketing Tools
Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the … [Read More...]
Social media platforms are always changing, evolving and adding new ways to create and share content, and the latest … [Read More...]
Creating an omnichannel strategy for your IT and high tech marketing means focusing in on your customers' journeys and … [Read More...]
As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a … [Read More...]
QR codes have come a long way since they’ve been introduced back in 1994. What was once used to track automative parts’ … [Read More...]
Online shopping is going social. Social commerce features are emerging across a number of platforms, creating new opportunities for brands … [Read More...]
Social media is a crucial channel for B2B marketers. That said, are you able to prove the results of your efforts in plain English? Although … [Read More...]
As an Asian American woman working in marketing, I’m conflicted about Asian Pacific American Heritage Month (APAHM). While I like the idea … [Read More...]
When was the last time you adapted your e-commerce digital marketing strategy? Is it a static, unchanged marketing plan, or an agile, … [Read More...]
The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. I think … [Read More...]
In a year where everything changed, it’s no surprise that consumers have too. But how have they changed, and how will it affect your … [Read More...]
The boom of social media as a customer care channel is unprecedented. Timely and transparent, social is a prime place for consumers to seek … [Read More...]
There are winners and losers from the recent fintech marketing shakeup in the financial services sector. The key is putting your customers … [Read More...]
Between innovations in image technology and the falling costs of DIY production, learning the ins and outs of video creation has never been … [Read More...]
Founded in 2004, Yelp’s platform has evolved to be a go-to site for consumers to … [Read More...]
I'm happy to share that Caryn Hubbard was recently promoted to Buffer's VP of … [Read More...]
I’m happy to share that Tyler Wanlass recently became Buffer’s VP of Design. 🎉Tyler … [Read More...]
The manufacturing industry is experiencing rapid change. Catch up on the latest … [Read More...]
Today's youth is craving to be at the forefront of successful movements, tearing … [Read More...]
Overview For more than a century, Hilton has built its reputation on raising the … [Read More...]
While TikTok is newer to the world of social media, there’s no denying its … [Read More...]
Oscar Wilde said “imitation is the sincerest form of flattery”—and social networks … [Read More...]
Techniques for mapping your digital customer journeys across different touchpoints … [Read More...]
Since we first kicked off a 4-day work week in May 2020, people have had a lot of … [Read More...]