Good digital marketing isn't just about creating content, you also need to review your performance to see where it can be improved How often do you review your marketing performance? Creating great content for the various channels you use for ….. The post Why reviewing marketing performance should be at the top of your priority list in 2021 appeared first on Smart Insights. … [Read more...]

Unravel your customer journeys with Google Analytics clickstream analysis on forward and reverse paths I don't know whether you have heard of the forward and reverse path clickstream analysis technique? It's a shame path analysis isn't so well known as ….. The post Forward and reverse path customer clickstream analysis in Google Analytics appeared first on Smart Insights. … [Read more...]

With the launch of our brand new Learning Paths - offering practical, strategic marketing courses online - discover which marketing training solutions have been the most popular Deciding on a marketing course to optimize your strategy in 2021 is tough. ….. The post Your top online marketing courses and training solutions of the year appeared first on Smart Insights. … [Read more...]

Viral marketing is not an exact science. It’s not the case that if you want to create a viral marketing campaign you simply have to think about it, plan it, and then you have it. If only it was that ….. The post The secret of successful viral marketing and advertising campaigns appeared first on Smart Insights. … [Read more...]

Social media shares are a valuable currency for brands today. That’s because shares directly signal which messages, campaigns and images engage your audience the most. And on the flip side, a lack of shares is often a sign of a lackluster content strategy. However, getting social media shares is easier said than done when your audience is bombarded with so much content across so many platforms these days. If you feel like there aren’t enough eyes on your content, we hear you. That’s why we’ve put together a list of seven low-hanging strategies you can roll out ASAP to … [Read more...]

Overview To stand out as a brand on social is a simple process for the viewer: First, something pulls them in visually. Then, they connect to it emotionally. Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. A few things become clear as you peruse Jeni’s social pages: They have a clear point of view, they put their customers before their advertising and they’re not afraid to go all out to tell a story and spark a connection in people’s feeds. The social experience they create is informed … [Read more...]

If you’re thinking about giving New Year’s resolutions a hard pass, you’re not the only one. Social chatter around New Year’s resolutions has been, to be honest, slow to get off the ground in 2020. We used Sprout Social Advanced Listening to learn what was causing this muted response and found only 27,208 messages across Twitter, Instagram, YouTube and Reddit from November 14-December 14. For comparison, one month’s worth of data on Halloween generated 13 million messages across Twitter alone. There are a couple of factors likely contributing to the dip in … [Read more...]

Do you know your 4Cs from your 4Cs? Read more about these two marketing models, plus find practical examples to apply to your marketing strategy What is the 4Cs marketing model? Two groups of marketers have created the 4Cs marketing ….. The post 4Cs marketing model: 2 models with the same acronym appeared first on Smart Insights. … [Read more...]

What a year it’s been. Over the last nine months, social media leaders have dealt with a global pandemic, natural disasters, social uprisings and a contentious general election. With people spending more time on social media because they’re stuck at home, social teams are also under pressure to be always on. Many social media marketing leaders also had to scrap their original strategies because they were no longer relevant or appeared inconsiderate. In short, 2020 was a year most of us would like to forget. But for all the ups and downs it brought, 2020 was also a … [Read more...]

Are you making the most of the latest video marketing trends and opportunities to increase customer conversions? As technology and digital habits evolve, it's not really surprising that video predictions and usage have shot up in 2020. In preparation for ….. The post Video marketing trends to cut through the noise in 2021 appeared first on Smart Insights. … [Read more...]