How companies communicate with customers has always been important, and the introduction of new technologies only makes the process more complex The pace of innovation continues to drive new options for reaching customers, and savvy business leaders know that to thrive ….. The post 3 keys to embracing the omnichannel customer revolution appeared first on Smart Insights. … [Read more...]

It may have originated in the world of software development, but agile ways of working can significantly benefit marketing teams to perform more effectively. What is 'agile', I hear you ask? Focused on collaboration, communication, and iteration, agile methodologies have ….. The post 7 agile marketing techniques to help you deliver projects more effectively appeared first on Smart Insights. … [Read more...]

They say that a picture is worth a thousand words. Using images in your marketing campaigns can communicate a lot about what types of emotions you’re trying to convey. These days, you can deliver that same level of emotion with a single keyboard click. We’re talking about emoji. Whether your audience is young and hip to the latest internet trends, or are take a more traditional approach, emoji have a place on a variety of marketing channels. Let’s talk about what emoji are, where they came from, and how to use them in every aspect of your marketing … [Read more...]

Use our digital strategy template based around the RACE Planning Framework to get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes to digital ….. The post Digital marketing strategy and planning template appeared first on Smart Insights. … [Read more...]

Recapture the attention - and transactions - of your e-commerce cart abandoners with effective email marketing sequences Every hour of every day thousands of e-commerce website visitors add items to their shopping carts, then quietly leave without purchasing anything. Even ….. The post Effective email marketing – Capture more abandoned carts with this email sequence appeared first on Smart Insights. … [Read more...]

Pivot, iterate, adapt. Marketers all around the world have had to embrace these actions as they learn about what’s next for their brands and careers. And while the future is uncertain, there’s one thing we know to be true: we’re stronger when we work together. That sentiment is what our Sprout Sessions event series is all about. We planned Sprout Sessions as a multi-city series of live events, but we too had to pivot, iterate and adapt. For 2020, Sprout Sessions became a digital event that we could organize remotely, and we couldn’t be happier … [Read more...]

For brands and consumers alike, a return to normal is unlikely to occur any time soon. As of May 5, there are over 3.5 million confirmed cases of COVID-19 worldwide and few countries (if any) are prepared to return to business as usual. But even as COVID-19 continues to ravage countries all over the world, how people are talking about the crisis is changing. People are anxious to return to their normal lives and conversations around when the lockdowns will end are gaining traction on social. In Italy, mayors are taking to Twitter to lambast civilians disobeying … [Read more...]

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them. Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their … [Read more...]

How is it that you can post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. Feed algorithms are tough to maneuver given that they’re tweaked all the time, sometimes without notice. Your social media engagement can always be improved upon, there is no maximum engagement level that one can reach. The more engaged your audience is, the more that other people will see your posts and the better … [Read more...]

How is it that you can post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. Feed algorithms are tough to maneuver given that they’re tweaked all the time, sometimes without notice. Your social media engagement can always be improved upon, there is no maximum engagement level that one can reach. The more engaged your audience is, the more that other people will see your posts and the better … [Read more...]