If your company has struggled with prospecting, there is a high possibility that you're guilty of one or more of these major lead generation strategy mistakes Generating new leads through content marketing, SEO, and advertising has been (and always will ….. The post 3 reasons your lead generation strategies are failing appeared first on Smart Insights. … [Read more...]

The must-know content marketing statistics to benchmark your plans against this year Content marketing is still very much at the heart of digital marketing, with content continuing to be a vital tactic for bringing in traffic and encouraging conversions. However, ….. The post Essential content marketing statistics for 2020 appeared first on Smart Insights. … [Read more...]

There are hundreds of strategies out there when it comes to marketing your brand using social media. These strategies encourage creating content, building a social media marketing calendar and orchestrating creative campaigns to keep your audience engaged. But when it comes to building a customer journey that takes potential customers who are hearing about your brand for the first time to a point where they become brand advocates and recurring buyers, there tends to be a gap. In this article, we’ll break down the five phases of the marketing funnel. By the … [Read more...]

Social listening is on the rise. As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. It’s … [Read more...]

Employee engagement has been shown to impact many different areas within an organization with three primary areas being performance, retention, and revenue The shift of employee engagement to disengagement often comes down to a mismatch between employee expectations and what ….. The post How to maintain vibrancy in your marketing workforce appeared first on Smart Insights. … [Read more...]

With no need to invest in inventory, the popularity of digital products is growing enormously Creating and selling digital products is one of the best ways to monetize a website. Over two billion people are expected to buy digital products ….. The post 3 ways to increase your revenue from digital products in 2020 appeared first on Smart Insights. … [Read more...]

Google is transforming from a search engine to an answer engine, which you should use to shape your SEO strategy for the year ahead These days we are witnessing the biggest evolution of Google as we know it. Google is ….. The post SEO in 2020 and beyond: Optimizing for Google, the answer engine appeared first on Smart Insights. … [Read more...]

ABM creates “markets of one” based on specific accounts, allowing you to make your marketing efforts highly specific and personal The B2B sales cycle can be a long journey with many twists and turns in the road. For example, when ….. The post How to speed up lead nurturing with Account-Based Marketing (ABM) appeared first on Smart Insights. … [Read more...]

A huge part of social media advertising is making sure you’re targeting the right audience. Each social media platform has their own targeting capabilities, and it’s important to know the best ways to target your people on each. While you might know a lot about creating great Pinterest ads, are you showing them to the right people? Understanding how Pinterest ad targeting works is key to creating great ads that generate the most buzz, awareness, traffic and conversions for your buck. Let’s dive into everything you need to know about Pinterest … [Read more...]

Attribution, publisher transparency, behaviour, and segmentation are all key features Retargeting is often seen as a quick win when it comes to digital marketing; simply re-engage with people who didn’t convert and optimise accordingly. With the 5 tips below, you’ll ….. The post 5 methods to get more from your display retargeting activity appeared first on Smart Insights. … [Read more...]