Not sure what to post on Twitter? With every social media platform needing different strategies and content, it can be difficult to pinpoint what types of posts perform well on each. Twitter is a unique platform. And while several types of content tend to do well, others should be reserved for more professional platforms such as LinkedIn or more primarily visual platforms like Instagram and Pinterest. But we’ll guide you through 17 engaging ideas of what to post on Twitter that your audience will love. Why you should be on Twitter Every platform has its own … [Read more...]

If March felt like the longest month of the year so far, you’re not the only one feeling this way. COVID-19 has dominated headlines since January when the first U.S. case was made public. In just the first quarter alone, we’ve seen the widespread cancellation of sporting events, schools transition to remote learning and businesses of all kinds close their brick-and-mortar stores. For many—if not all—of us, we’re wading into uncharted territory. Marketers have never managed social media during a global pandemic and there is no guidebook … [Read more...]

This tube map is a great way to summarise online marketing options to non-digital specialists or to check your digital media knowledge for skills gaps You will know from our digital media infographics and success maps that we're big fans of ….. The post A simple introduction to digital media – spot the difference!? appeared first on Smart Insights. … [Read more...]

For new graduates, researching potential colleges, searching for new jobs and maintaining your alumni connections have always been a challenge. When it comes to marketing to these graduates, in addition to the monthly mailer or newsletter, there are now multitudes of social media channels that colleges can take advantage of. With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, … [Read more...]

Practical copywriting tips and examples for e-commerce websites As Coronavirus spreads around the world, e-commerce websites need messages telling customers what service they can expect from the new normal. A few are doing these really well, but many are falling ….. The post How to write an effective Coronavirus-related campaign appeared first on Smart Insights. … [Read more...]

From social engineering to sophisticated profile hijacking, social media accounts face many potential attack vectors. This year alone, hacker groups have compromised the social media accounts of tech giants, national athletic leagues and streaming platforms. Social media security risks for businesses and organizations can’t be taken lightly. A brand’s online presence is deeply connected to its reputation—a breach can damage customers’ confidence and put company information at risk. Cybersecurity threats are constantly evolving, forcing companies … [Read more...]

Still managing your Facebook Pages and ad accounts through your personal account? While that’s perfectly fine if you’re single-handedly managing your own small business, the same isn’t true if you’re working with a team. Sharing logins is opening the door to security and privacy concerns, and manually adding and assigning roles to teammates on a Facebook Page can be tedious. This makes it crucial for agencies and businesses alike to use the Facebook Business Manager so they can securely manage their Facebook Pages and ad accounts in one … [Read more...]

Introducing a new tool to help marketers review and improve the best options for promoting content If you’re a regular reader of Smart Insights, it’s likely you’ve seen, or even better, used our Content Marketing Matrix developed with First10. It ….. The post The Content Distribution Matrix [#infographic] appeared first on Smart Insights. … [Read more...]

Celebrities dominate social media. Total understatement, right? Heck, celebrity interactions represent some of the most engaged-with posts on social at large. i say hello https://t.co/N6iQxqHygy — Ariana Grande (@ArianaGrande) March 16, 2020 Couple that with the fact that nearly all of the most-followed Instagram accounts belong to celebrities (minus Nike, National Geographic and Instagram themselves). That said, those millions of followers and interactions don’t happen by virtue of being “famous.” And if you’re responsible for … [Read more...]

We often associate the word “audit” with tax season – it’s not really a subject we enjoy thinking about. But in reality, there are so many audits that marketers can benefit from This is especially important for your marketing strategy, ….. The post How to Restart Your 2020 Marketing Strategy on the Right Foot appeared first on Smart Insights. … [Read more...]